An edgy & energetic CTV commercial for a gen-z underwear brand
PSD wanted to grow beyond paid digital and launch on CTV with a high-stakes test. They needed a video that would stay true to their authentic Gen-Z brand, while attracting a wider audience.
We worked hand-in-hand with the in-house creative team at PSD to cast a fresh group of Gen-Z actors in a branded doc that captured the action and excitement of the PSD vibe. A strong script, voiceover, and dynamic images were the key to this captivating day-in-the-life story.
We worked hand-in-hand with the in-house creative team at PSD to cast a fresh group of Gen-Z actors in a branded doc that captured the action and excitement of the PSD vibe. A strong script, voiceover, and dynamic images were the key to this captivating day-in-the-life story.
This ad unlocked a new, scalable acquisition channel for PSD in CTV. This success gave PSD the confidence to continue investing in CTV as a brand growth channel. We gave them all the footage for in-house re-edits that build a cohesive experience across all touchpoints.
