A bold CTV campaign designed to reach millennial moms
The Mixbook team was excited to do something bold but very cautious to avoid losing focus on the core brand. They wanted a memorable campaign to break through in a crowded market, resonate with millennial women, and make Mixbook synonymous with personal storytelling—all while balancing humor and creativity.
We brought Mixbook’s playful personality to life by using exciting motion graphics to illustrate the incredible user experience featuring AI tools. A “Mom-voiced” narrative blended humor and spontaneity, positioning Mixbook as the fun and easy choice for creating premium photo books.
We brought Mixbook’s playful personality to life by using exciting motion graphics to illustrate the incredible user experience featuring AI tools. A “Mom-voiced” narrative blended humor and spontaneity, positioning Mixbook as the fun and easy choice for creating premium photo books.
This CTV ad reinforced Mixbook’s place as the #1 photo-book platform. By effectively connecting with Millennial women on CTV, it established “Mixbook” as a verb for creative storytelling!
