A versatile CTV campaign for a beloved gourmet food delivery company
Mackenzie Limited aspired to create its first-ever TV campaign to expand its reach and connect with new audiences. The challenge was to develop a versatile concept that highlighted their food delivery process year-round while capturing the holiday season, their busiest time of year.
Filmkraft delivered a versatile package for Mackenzie Limited that included both evergreen and holiday-themed cuts for Connected TV (CTV) in :15 and :30 formats. To maximize their investment, we also produced additional cuts optimized for social media, ensuring the assets could be utilized across multiple platforms. The ads were designed to seamlessly blend the warmth of authentic lifestyle moments with the elegance of premium appetite-appeal shots, perfectly aligning with the brand’s image.
Filmkraft delivered a versatile package for Mackenzie Limited that included both evergreen and holiday-themed cuts for Connected TV (CTV) in :15 and :30 formats. To maximize their investment, we also produced additional cuts optimized for social media, ensuring the assets could be utilized across multiple platforms. The ads were designed to seamlessly blend the warmth of authentic lifestyle moments with the elegance of premium appetite-appeal shots, perfectly aligning with the brand’s image.
The campaign successfully captured the attention of Mackenzie Limited’s core audience—women above 50—by showcasing relatable moments and mouthwatering visuals. The versatile assets allowed Mackenzie to execute a cohesive, multi-platform marketing strategy that resonated with both new and loyal customers, setting the stage for future growth.
