TV Commercial | Founder Video
Keepsake Frames, the highest-rated framing app in the App Store, wanted to reach new markets through a social media video campaign.
They approached us with an idea to feature their founder, Adam Weiss, in a founder commercial that would explain their product and boost sales.
Our goal in making this modern explainer video was to tell the app's story and show its benefits in the most engaging way possible. We achieved this by interviewing founder and CEO Adam Weiss and letting his genuine passion for his company shine.
We chose upbeat music and a bright, colorful look to create a positive feel that aligns with Keepsake’s brand. To stop the scroll, we begin with a charming personal moment as Adam presents his own Keepsake-framed wedding photo.
Our goal in making this modern explainer video was to tell the app's story and show its benefits in the most engaging way possible. We achieved this by interviewing founder and CEO Adam Weiss and letting his genuine passion for his company shine.
We chose upbeat music and a bright, colorful look to create a positive feel that aligns with Keepsake’s brand. To stop the scroll, we begin with a charming personal moment as Adam presents his own Keepsake-framed wedding photo.
The founder vid got over 500 million targeted views on paid advertising and achieved a whopping 40X ROI for Keepsake!
After the campaign’s initial success, we optimized the creative and provided alternative cuts that improved performance by another 20%. The ad has also been a smash hit on national TV!
