An expansive paid social media campaign for Meta
Angi approached Filmkraft with a bold objective: create a massive volume of social media ads that could satisfy Meta’s algorithmic demand for fresh, engaging content. The challenge was to deliver a diverse set of high-quality assets capable of keeping campaigns dynamic and relevant.
Filmkraft organized three intensive 5-day shoots in Los Angeles, Indianapolis, and Denver. Each shoot was meticulously planned and executed to yield 180 unique videos, resulting in a staggering 540 ads across the project. In addition to video content, we captured thousands of high-quality photographs to enrich Angi’s content library. The videos and images were designed to be versatile, ensuring seamless adaptation for both organic and paid media strategies across social platforms.
Filmkraft organized three intensive 5-day shoots in Los Angeles, Indianapolis, and Denver. Each shoot was meticulously planned and executed to yield 180 unique videos, resulting in a staggering 540 ads across the project. In addition to video content, we captured thousands of high-quality photographs to enrich Angi’s content library. The videos and images were designed to be versatile, ensuring seamless adaptation for both organic and paid media strategies across social platforms.
The expansive campaign provided Angi with a treasure trove of creative assets, enabling continuous optimization and innovation in their social media efforts. The ads delivered actionable insights to enhance Angi’s broader marketing strategy, solidifying their competitive edge in the digital landscape.
