Love Stories - An award-winning real testimonial ad
1-800-Flowers approached Filmkraft to create an authentic, heartwarming Valentine's Day commercial. They wanted real couples from across the country to share their love stories, with a focus on capturing genuine, heartfelt moments that would resonate with viewers.
Filmkraft searched nationwide for couples with great stories and authentic chemistry. We seamlessly integrated direct-response elements—like showcasing the brand and products—within touching, real moments. By focusing on laughter, heartfelt connections, and behind-the-scenes glimpses, we created an ad that felt genuine while remaining fully optimized for performance on TV and CTV."
Filmkraft searched nationwide for couples with great stories and authentic chemistry. We seamlessly integrated direct-response elements—like showcasing the brand and products—within touching, real moments. By focusing on laughter, heartfelt connections, and behind-the-scenes glimpses, we created an ad that felt genuine while remaining fully optimized for performance on TV and CTV."
Love Stories was an instant favorite and a top performer for 1-800-Flowers. It won the Gold 2024 Telly Award in the B2C for TV category, a significant achievement. The campaign boosted brand recognition and exceeded engagement goals, celebrating love in all its forms.
