A touching brand piece for Mother’s Day
1-800-Flowers wanted to shift their brand perception for a younger, millennial audience, showcasing their products in a seamless way that demonstrated their power to facilitate deeper, more personal relationships.
Through emotional and product forward vignettes, we celebrated moms around the country from different backgrounds in natural situations that related to the highest priority personas.
Through emotional and product forward vignettes, we celebrated moms around the country from different backgrounds in natural situations that related to the highest priority personas.
From its launch, this memorable brand spot was an instant top-performer for 1-800-Flowers on TV, digital, and paid social. The commercial presented the brand to a younger audience as a force for authentic connection and building relationships.
