TikTok is a powerhouse for connecting with young audiences. A study by Forrester found that more than half of US adults under 25 log on the platform weekly.
It’s the perfect spot to make your mark, whether you’re starting or already a big influencer. Teaming up with a video advertising agency in NY can open up a world of possibilities.
In our post, we’ll share three great ads on TikTok with you so you can pick up some tricks and inspiration. You’ll learn how the most successful campaigns use TikTok’s unique features to become trendsetters in digital marketing.
TikTok is bursting with creative ads that really make an impact. It lets anyone turn everyday content into viral sensations.
Let’s take a closer look at some of the top ads on TikTok to see what makes them tick and how they manage to grab the attention of countless netizens.
On TikTok, hashtags aren’t just a way to tag content—they’re a powerful tool for discovery. They help users find videos that catch their interest and connect with others who share similar passions. For marketers, clever use of hashtags can take a post from a hidden gem to center stage.
Take the #BobaChallenge from Kung Fu Tea, for example. This catchy hashtag challenge involves something as simple—and quirky—as trying to put a straw into a boba cup with your eyes closed. It sounds silly, but it’s exactly this kind of light-hearted fun that captures attention and keeps users engaged.
Netflix knows how to grab Gen Z’s attention on TikTok, where user-generated content is king. Their #WhatsYourPower campaign for the movie “Project Power” was a hit, inviting users to discover their superpowers through a fun, branded filter. This got TikTok users excited about creating and sharing their own videos, making it a massive engagement booster for the platform.
This campaign wasn’t just popular—it was one of TikTok's biggest user-generated content initiatives, with over 112,000 people using the special filter to make their unique posts. Netflix’s already strong TikTok presence, filled with funny sketches, actor interviews, and sneak peeks of new shows, helped make the #WhatsYourPower campaign a standout success.
The eyewear company Clearly found a smart way to engage TikTok users with its #ClearlyTransform challenge. They asked people to show off their best looks while wearing their favorite glasses, emphasizing that glasses are practical and can boost your confidence, too. By encouraging folks to share their personal style, Clearly made their campaign about celebrating individuality and self-expression.
Clearly teamed up with some of TikTok’s top influencers, including the popular Leenda Dong, who shared the challenge with her 17 million followers to get the buzz going. This collaboration paid off big time, generating over 241,000 video submissions and 32.7 million interactions in just six days.
Now that you’ve seen some inspiring TikTok ad campaigns, it’s time to find the perfect ad format for your next project. Each type has its own unique perks that can be effective with the right approach.
Consider the following TikTok ad formats below:
Choosing the right type will help you connect better with TikTok’s community and leave a lasting impression to all of your viewers.
Ready to make your mark on TikTok? Dive in with exciting ad formats like top-view, in-feed, branded effects, and hashtag challenges. Take cues from successful campaigns to craft ads that resonate with viewers.
Whether you want to grab attention right away or build interest over time, there’s a perfect TikTok ad format for your goals. Our post highlights the top ads you can use to start developing your own today!
