Video has become one of the best marketing tools for B2B businesses in today’s fast-paced, information-rich world. The ability to turn ideas into captivating and memorable content makes video ads essential for companies looking to reach potential customers.
One method that’s reshaping how businesses communicate their value is through leveraging the services of a B2B video marketing agency. In fact, a study found that 96% of marketers consider video an essential part of their strategy. More than 90% also reported a positive ROI in terms of sales, customer understanding, and brand awareness.
The question isn’t if your B2B business should be doing video marketing, but how.
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Navigating video marketing in the B2B sector can be daunting since the sales cycle is longer and purchases usually involve multiple stakeholders. That’s why we’ve put together this guide to help you decide what B2B video is right for your business based on your goals.
The following are the top 5 B2B video marketing ads to consider today:
A sizzle video is essentially a highlight reel for your company. By showcasing the best aspects of your product or service, it captures the essence of your brand in a way that excites potential clients and entices them to learn more.
This type of video is perfect for making a strong first impression on your website landing page or capturing attention on social media platforms. You can even use these video ads on LinkedIn to engage a professional audience.
The key is to keep it visually compelling and energetic to leave viewers wanting more.
Nothing creates confidence like hearing directly from satisfied customers. This is particularly true in the B2B space, where business customers want to make sure their needs are being addressed before making budget decisions.
A customer testimonial video ad features your clients speaking about their positive experiences with your products or services. This real-world proof not only lends credibility to your brand but also provides relatable scenarios that potential clients can envision themselves in, making it a powerful tool for persuading decision-makers.
For maximum impact, make sure these testimonials are tailored to resonate with the specific needs of decision-makers in your audience. For example, CEO’s and IT heads will require different approaches.
At Filmkraft, we've created a video category called the Customer Story Video. This format elevates a talking head testimonial with dynamic storytelling and cinematic production, making for a video that is both brand-enhancing and interesting to watch.
An explainer video breaks down your products or services into easy-to-understand concepts. Whether through live-action product demonstrations, animations, or a mix, these videos convey your value proposition visually and efficiently.
Tailor the content to your viewer’s stage of the sales journey. For example, broad overviews make more sense for top- and mid-funnel audiences, while detailed solutions can be effective at moving interested buyers to conversion. Educational content that enhances viewers’ skillset or addresses their specific problems are always a hit and offer a great opportunity to showcase your products and expertise.
Using 2D or 3D animation is a great technique for explainer videos where you can demonstrate a process or walkthroughs of your product using illustrations or diagrams for quick understanding by the viewer.
Give your brand a face and a story with a founder ad. This format features a company’s founder or key executives sharing their vision, the story behind the business, and the passion that drives them. It humanizes your brand, creating a personal connection with your audience. The founder ad is particularly effective for B2B messaging, as it reflects the aspirations and needs of businesspeople.
As a powerful tool for building brand awareness as well as establishing expertise and thought leadership within your industry, the founder ad is well-suited for your top-of-funnel marketing needs.
Don’t shy away from creativity in your B2B marketing! Remember your viewer is a human, so business representatives will react to a narratively engaging video.
Branded content videos are less about direct selling and more about storytelling that resonates with your target audience. These videos focus on themes, values, or narratives that align with your brand identity but are crafted to entertain, inform, or inspire.
Done well, strong brand videos strengthen brand affinity and forge lasting, emotional connections with your audience, keeping you top-of-mind long after the video ends.
Incorporating video into your B2B marketing strategy is a proven way of communicating effectively with your audience. By leveraging these different formats, you can create a comprehensive video marketing campaign that drives your business forward at any stage of the sales process.
At Filmkraft, we’re passionate about helping businesses harness the power of video to tell their stories. Whether you’re just starting to explore video marketing for your B2B business or looking to take your strategy to the next level, we’re here to assist.
