Keepsake Frames

TV Commercial | Founder Video

This founder spot was a hit that gave Keepsake their first scalable TV success.

This ad has been our top-performer for years, first on social and now on TV. People just love it. Very energetic, bright, and to the point.

Timothy Lalonde

Keepsake, Marketing Director

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This founder spot was a hit that gave Keepsake their first scalable TV success.

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This ad has been our top-performer for years, first on social and now on TV. People just love it. Very energetic, bright, and to the point.

Timothy Lalonde

Keepsake, Marketing Director

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Challenge

Keepsake Frames, the highest-rated framing app in the App Store, wanted to reach new markets through a social media video campaign.

They approached us with an idea to feature their founder, Adam Weiss, in a founder commercial that would explain their product and boost sales.

A still from the Keepsake Frames video showing two people working at an office desk. One person is sitting and pointing at a laptop and the other person is standing and watching.
A hand holds a mobile phone showing the Keepsake Frames project video.

Solution

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Our goal in making this modern explainer video was to tell the app's story and show its benefits in the most engaging way possible. We achieved this by interviewing founder and CEO Adam Weiss and letting his genuine passion for his company shine.

We chose upbeat music and a bright, colorful look to create a positive feel that aligns with Keepsake’s brand. To stop the scroll, we begin with a charming personal moment as Adam presents his own Keepsake-framed wedding photo.

Results

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The founder vid got over 500 million targeted views on paid advertising and achieved a whopping 40X ROI for Keepsake!

After the campaign’s initial success, we optimized the creative and provided alternative cuts that improved performance by another 20%. The ad has also been a smash hit on national TV!

A person is holding up a mobile phone showing the Keepsake Frames video. The Keepsake Frames logo appears centered on the phone, in front of a yellow background.Decorative purple pie shaped background icon

Let’s start something great.

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